25 Small TikTok Purchases That’ll Make A Big Difference In Your Daily Routine

Aug 24, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

All of these fan-favorite TikTok finds cost less than $30. You're welcome.

BuzzFeed Staff

Check out The Pink Stuff on TikTok!

Promising review: "This. Stuff. Is. Amazing. Just buy it. I have never loved a cleaning product so much. Just moved into a new house and my oven and stove both set the fire alarm off every time. No product (organic or chemical) could get them fully clean except this stuff. I was ready to buy a whole new oven because I couldn’t stand it. I have now gone on a cleaning spree and have used this to remove the rust on my kitchen sink, marker from a dresser (darn kids), grout in the bathroom. The list goes on. I would probably still use a Magic Eraser on painted wood/walls because this is pretty abrasive but other people have done it and had success. The smell/scent is so minimal. Didn’t even notice it. It’s so easy to use. Some things will require more elbow grease than others but that should be expected with any cleaning product." —NYC Livin

Get it from Amazon for $4.99.

Mouthwatchers is a small biz that sells antimicrobial toothbrushes, fluoride-free toothpaste, as well as bundle sets and travel-sized options!

Check out the Mouthwatchers toothbrush on TikTok!

My colleague Emma Lord owns this toothbrush and loves it! Here's what she has to say about it:

"I personally just bought this and love it just after the first few days of use! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively."

Get a pack of four from Amazon for $16.49+ (available in four colors and multicolored pack).

Check out the mushroom night-light on TikTok!

Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand

Get it from Amazon for $5.97.

Check out the Revlon oil-absorbing face roller on TikTok!

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $12.65.

Check out the First Aid Beauty KP Bump Eraser on TikTok!

My colleague Ciera Velarde loves this stuff, here's what she has to say about it:

"I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-ups and I get have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notorious sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers out there!"

Get it from Amazon for $12+ (available in three sizes).

Buddeez is a family-owned small biz based in Missouri that sells home goods!

Check out the Buddeez bread dispenser on TikTok!

Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

Get it from Amazon for $13.97 (available in two colors).

Check out the Poreless Putty Primer on TikTok!

My colleague Emma Lord swears by this primer, here's what she has to say about it:

"LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because, thanks to TikTok, it's constantly out of stock. Now is finally our chance!"

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $9.99.

Fly By Jing is an Asian woman-owned small biz that sells delicious sauces, dumplings, and spices.

Check out the Fly By Jing chili crisp on TikTok!

My colleague Britt Ross loves this chili crisp! Here's what she has to say about it:

"Ever since my sister introduced me to this life-changing condiment, I've slathered it on pretty much everything I could think of — from roasted vegetables and noodles to seafood and popcorn. It's got a kick, yes, and while I'm a big fan of spicy food, the thing I love most about this chili crisp is that it also has great flavor that doesn't get overpowered by the heat, which happens with so many other spicy sauces. That deep savory flavor comes from ingredients like fermented black bean, shallots, mushroom powder, ginger, and seaweed, so it's no wonder it's become my go-to pantry staple when I want to zhuzh up my dinner. PS: Some people even swear by it as an ice cream topping!"

Get it from Amazon for $11.99 (available in two sizes and an extra spicy version) or Fly By Jing for $15.

Check out the shower phone holder on TikTok!

Promising review: "This waterproof phone case makes listening to music and watching Netflix in the shower so easy!! It’s super easy to put your phone in, fog proof, and easily rotatable. The only thing is sometimes touching the screen through the plastic can be a little difficult, but worked most of the time! It comes with three different backs so you can move it around to many different spots in the house. I got the white color so it would match my shower." —Brittney Steele

Get it from Amazon for $16.99 (available in five colors).

Dan-O's Seasoning is a small biz that specializes in delicious spices.

Check out the Dan-O's Seasoning above and more flavors on TikTok!

Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri

Get a pack of two (one original, one spicy) from Amazon for $13.99.

Check out the deodorizer on TikTok!

Promising review: "I love how little space this deodorizer takes up. I’ve had a few different brands and types, but all were fairly bulky. This charged fast, and I love that I only need to recharge monthly. My fridge hasn’t smelled once since I’ve started using." —Amazon Customer

Get it from Amazon for $22.99.

Kitsch is a woman-owned biz based in LA that sells hair products!

Check out the Kitsch satin pillowcase on TikTok!

Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

Get it from Amazon for $18.99+ (available in two sizes and in 12 styles).

Check out the oven rack shields on TikTok!

Promising review: "These things are awesome. Not only are they attractive and reasonably priced, but are so easy to put on and they stay on the rack. Most important, I find they help to protect your arm from getting any bad burns when reaching into the oven. Highly recommend these, I'm so happy with them I'm buying a set for my mom and daughters-in-law." —Sandi

Get a four-pack from Amazon for $8.98+ (available in three colors).

Check out the ice roller on TikTok!

Promising review: "I was skeptical about this product. I wasn't sure how it was much different than rolling any other frozen thing on your body. I'm beyond pleasantly surprised. I've used it for sinus pain, migraines, swollen neck glands, under-eye circles/bags, inflamed acne, TMJ pain, etc. Not to mention, when I used it on my face, it leaves my skin feeling tight and wakes me up in the mornings. It also stays cold for forever but never sweats or leaves water behind. It's like magic. I also bought one for my mom who suffers from nerve damage in her arms and legs. I think it'll really help when she has bad pain days." —Jessica McRee

Get it from Amazon for $16.14+ (available in nine colors).

Check out the Takeya cold brew maker on TikTok!

Promising review: "I LOVE this product so much! I drink iced coffee on the daily but the system I had just wasn't cutting it for me. I didn't know how to brew cold coffee at home (all we have is a Keurig, and there's no cold brew option) so I would go buy iced coffee from Dunkin' every morning. Now don't get me wrong, I love my Dunkin', but I wanted to find a way to be able to make that same iced coffee at HOME, and I think my wallet and gas tank wanted me to figure that out too. I found out about this product through TikTok and it is a GAME CHANGER. All you have to do is put coffee grounds in the filter, fill up the main compartment 3/4 full with water (I use water from my fridge), screw the filter into the lid and screw the lid shut, shake it a little to put the coffee grounds to work, and let it do its magic for 12–24 hours! This is probably the best investment i've ever made. You need this!!" —Carmen E

Get it from Amazon for $27.99 (available in two sizes).

iJoy is a small biz that sells a variety of tech accessories, speakers, and headphones.

Check out the flexible power strip on TikTok!

Promising reviews: "I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stensgar

"I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourth one. Love this!" —Pond P.

Get it from Amazon for $17.99+ (available in four colors).

Check out TheraBreath on TikTok!

Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong, it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac

Get a set of two from Amazon for $15.34.

Stojo is a small biz that sells reusable and collapsible kitchen/travel products!

Check out the Stojo collapsible cup on TikTok!

Promising review: "I take my lunch to work and during midday I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave, which you can't do with a stainless cup. Washes easily too. If you want a 12-ounce cup that keeps your drink hot or cold for a long time, this isn't the cup for you. But if you need something practical that will keep your coffee warm for 30–45 minutes, can be reheated in a microwave, and collapses to the dimensions of a tall hockey puck, this is a good purchase. You'll have it for years." —ViciousCycle

Get it from Amazon for $14.95+ (available in four sizes and 24 colors).

Check out the Dash mini waffle maker on TikTok!

Promising review: "I’ve NEVER wanted a waffle maker. This has changed my life. I always buy the frozen waffles and put them in the toaster oven and was Happy with this. Then I randomly bought this and it is amazing!!!!!! The waffles are the same size as the frozen waffles and easy to make with a mix. It heats quickly, cooks evenly, and is easy to wipe down. Plus it’s tiny so it stores well. Quick tip: spray it down with Pam or something similar just in case. Also, BUY IT!" —rooks1101

Get it from Amazon for $12.99+ (available in 20 designs).

Bagnet is a woman-owned small biz that sells magnetic bag holders and phone slings.

Check out the Bagnet bag holder on TikTok!

Promising review: "This is the best bag holder ever! I was completely blown away, the magnet is SO strong. Works in so many places: in restrooms (try the hinges if the door isn't metal), at restaurants (on tables, chairs, even under the table), at the gym to hold my water bottle and keys so they don't end up on the floor. But my absolute favorite place to use it is on my car! I can attach it to the side of my car while I unlock it without having my hands full and leaving me vulnerable. If you have ever felt nervous trying to fumble with all your stuff while trying to unlock your doors in a dark parking lot, you need this! My only regret is that I didn't know about it sooner. I am going to get one for everyone in my life for Christmas. Any person who carries a bag should have one (or two). Seriously, it's life changing​." —robert rodriguez

Get it from Amazon for $27.99 (available in 16 styles).

Skoy Enterprises is a woman-owned small biz based in California that sells environmentally friendly kitchen products!

Promising review: "I saw these on TikTok and had to order them as I love products that reduce my carbon footprint! I am very impressed and recommend 100%!" —Emilia

Get a set of four from Amazon for $7.99 (available in 14 color variations).

If a light shade of pink is all you're going for then just a simple application will do. If you'd like a bolder pink, then you can layer this stuff on as much (or as little) as your heart desires!

Check out the Glimmer Glow lipstick on TikTok!

Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

Get it from Amazon for $3.99.

Tidywrap is a small biz that specializes in these handy appliance cord organizers.

Check out the cord organizer on TikTok!

Promising review: "I got this for my minimalist husband who hates getting 'things' for gifts almost as much as he hates clutter. He was practically giddy after we installed several of these on various kitchen appliances. It’s not just storage — but moving the appliance around from its storage location to the countertop is a nicer experience. He was seriously swinging around a food processor with one hand saying, 'This is so much neater!' To each their own I suppose. For us normies, it does exactly what it’s supposed to. Easy to stick on, I like that it holds the plug neatly as well. I would love if it came in white, but the gray is a nice neutral." —Elizabeth L

Get a two-pack from Amazon for $29.99.

Crack'em is a veteran-owned small biz that sells this genius little egg dish.

Check out the egg cracker spoon rest on TikTok!

Promising review: "I absolutely cannot believe I'm doing this. I got this because I am ALWAYS having to pick out the shell when I crack an egg, whether for breakfast or my baking. Since buying this, I have cracked dozens of eggs without ANY shells in it. To say I am happy is an understatement. If you don't have one you should rush to get one. We are going to get them for wedding gifts when we know that the couple loves to do their own cooking. Kudos to whoever thought of this. It works perfectly, every time." —Edwin Myers

Get it from Amazon for $11.99 (available in four colors).

This set comes with 1/4 cup, 1/3 cup, 1/2 cup, 2/3 cup, 3/4 cup, and 1 cup measurements.

Check out the measuring cup set on TikTok!

Promising review: "I adore unique items for home and kitchen, especially when they are cute and save space at the same time! These matryoshka measuring cups are wonderful. I always keep them nested on my counter top next to my flour/sugar canisters. They work very well, are well made, easy to clean, and unlike many cheap measuring cups where the measurement starts to come off after many uses/washes, there is nothing printed on these. It's all etched into the plastic and they are all white. I've gotten lots of comments on them. Great gift for a baker!" —Kelly

Get a set of six measuring cups from Amazon for $11.93.

Reviews have been edited for length and/or clarity.